Businesses create websites for many reasons but one of the leading purposes is marketing. Website is good for quick brand awareness and helping customers find a company, look at their products or services and get convinced to purchase them. Websites also attract attention from potential investors and media outlets.

If you are thinking about creating a website for your business then there are several decisions you need to make regarding the design, content, functionality and SEO involved. Marketing managers spend a lot of time researching and planning for this but they completely overlook the hosting aspect of the website.

If you ask the right questions and research on it then you can get the information you need and make an informed decision. With the right web hosting plan you can get more traffic to the website and a better conversion rate. It is better to select a hosting plan that keeps the website running at all times, reduces the loading time and is scalable for when you are ready to expand the business. Deciding which provider to make a deal with is tricky business since there are so many of them to choose from so here are some questions you need to ask before you commit.

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Inquire About the Uptime and Security Assurance

It is very important to know all about the uptime guarantee when you are selecting a website host. It would not reflect well on your business if the website shows error messages or displays a blank screen when someone visits your website. This is why it is important to select a service provider that offers at least a 99 percent uptime guarantee.

Similar to the uptime guarantee, the security of the hosting service should also be considered. Cybercrime is a major threat to businesses worldwide and it is important that there is no way for an outside party to penetrate the security. Not only is the company’s data at stake but for eCommerce websites the customer information such as email addresses, passwords and credit card numbers can also be accessed by hackers. The actual website should also be protected from attacks or it can crash and go offline.

Our Recommendation

It is best if you select a web host that offers services such as malware detection and repair, domain name privacy to prevent phishing attacks or identity theft.